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Radio
Coffee Shot: Coffee Shot
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When the country's largest dairy tasked us with launching "Coffee Shot". their new caffeine packed small-bottled coffee drink, we decided to demonstrate the product's caffeine boost by targeting morning commuters. BBR Saatchi & Saatchi Tel Aviv took over a few commercial radio breaks and aired sleepy versions of well-known hard sale radio spots prior to the original ones for a whole month.
Production: Dorit Gvili Related |
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