Williams "Bred for Taste" by Cripps: The Passion

William's is the latest offering by Tasmanian bread company Cripps Nubake, into the local premium bread market. Its packaging sees a mysterious fellow wandering through Tasmanian landscapes, referencing quality home-grown ingredients and bright colours of the seasons. Southern Cross Austereo produced the TVC, celebrating the legacy of the company's founder, ex-convict William Cripps, and his wife Eliza. To accompany in-store launches, the 90sec spot (& 30sec cut-downs) rolled out this week in Tasmania.