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Outdoor

Bon Marché: SEEN AT LE BON MARCHE


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BETC brings out a series of photographs for Parisian department store Le Bon Marché, with famous photo artist Martin Parr behind the lens.
Designed by BETC Luxe, the Vu au Bon Marché ("Seen at Le Bon Marché) campaign will be unveiled on March 2nd to mark the opening of the store's new footwear department. Posters will also go up in the metro and at bus stops and newsstands across Paris.
Credits Other credits

Photography : Martin PARR

Art buy : Béatrice KAGAN

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