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Think/Department of Transport: Paranoia
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Drug Driving is a killer on Britain's roads causing hundreds of serious and fatal collisions every year. That is why, on 2nd March new legislation will come into force in England and Wales to make it easier to catch and convict people who drive on drugs. DfT wanted to communicate the law changes to those who will be affected, Drug Drivers. AMV BBDO have created a multichannel campaign that talks to this discreet audience to announce the law change and warn of the consequences.
Agency Planner: Tom White, Pippa Morris Related |
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