Direct Marketing
Breaking Bad: 8-Bit Walter WhiteThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To launch the full season DVD release of Sony Entertainment Breaking Bad in Japan, we created a very unique limited edition pack. We called it "8-Bit Walter White". To maximize the WOM, we sent this unique pack to influencers in Japan, with all of them posting pictures of their Walter White pack on social media, creating huge buzz and PR. The DVD quickly achieved the number 1 position in Amazon’s DVD reservation ranking within the foreign drama category. Agency: Geometry Global, Japan.
Designer: Ryuta Nakamura |
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