Stena Line: To France

“The new outdoor campaign for Stena Line is designed to lift the spirits in January and get everyone in the holiday mood. This is the month where people start to think about their Summer holidays and the campaign encourages people to book their holiday to France with Stena Line.
Instead of showing clichéd shots of a Ferry or beaches, however, we feature famous French paintings of relaxed idyllic scenes, but with a striking difference : a modern- day holiday maker is sitting in the picture. The headline invites you to ‘Put yourself in the picture’. In the complementary radio campaign we hear how booking a holiday with Stena can help banish the ‘January Blues’ because if you simply 'picture yourself on hols in France', nothing can get you down.”