Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Interactive

Hype: Switch to Yourself


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Hype is a new app that makes the use of money easier and more intuitive. Exchanging money among friends, for example, is as simple as sending and receiving messages via WhatsApp. However, people today are overloaded by bank communications that promise to be different, but always propose the same products, with no evolution at all. In order to reach people and present a truly innovative product, we have created an interactive experience. An experience that focuses on the main Hype benefit: the opportunity to let your own personality come to light, in order to do what you love most, with no need to think about anything else. "Switch to Yourself" lives through an interactive experience that narrates the story of a character, but allows everybody to be protagonist. It’s enough to visit hype.it, activate the "second screen" mode, synchronizing the smartphone to the video, going inside the story and discover Hype, the app with which money becomes just a tool and people are put in the center. Agency: Dnsee/Hagakure Italy
Credits Other credits

UX/UI DESIGNER: Fabio Murru



CLIENT DIRECTOR: Daniele Busi

PRODUCTION MANAGER: Fabrizio Giovati

ACCOUNT MANAGER: Alessandra Pancani

PROJECT MANAGER: Davide Felisari



FRONT END TEAM: Giovanni Villa, Samantha Spagnuolo, Valentino Tombesi



PRODUCTION: Black Mamba

DIRECTOR: Mauro Vecchi

DOP: Mauro Chiarello



MUSIC: Ted Zed

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news