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Jagermeister: 56 Parts
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German liqueur brand, Jägermeister unveiled a whole new side of the brand with the launch of the "56 Parts. Best as One." Campaign. Jägermeister has a fascinating and unique history that many Americans are unaware of, it is comprised of 56 different ingredients and the campaign provides an inside look at and mirrors the intricacies of the process that goes into making every bottle of Jägermeister. Additionally, the execution of the campaign is as unique and handcrafted as the brand itself. Jägermeister and Deutsch NY engaged with three illustrators with the same level of passion for craft. Artists Olivia Knapp, Yeahhh! Studios and DKNG Studios created three unique wooden works-of-art stemming from the brands three pillars heritage, ingredients and process forming the base for the campaign.
Design & Typography: Juan Carlos Pagan, Brian Gartside Related |
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