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German liqueur brand, Jägermeister unveiled a whole new side of the brand with the launch of the "56 Parts. Best as One." Campaign. Jägermeister has a fascinating and unique history … read morethat many Americans are unaware of, it is comprised of 56 different ingredients and the campaign provides an inside look at and mirrors the intricacies of the process that goes into making every bottle of Jägermeister. Additionally, the execution of the campaign is as unique and handcrafted as the brand itself. Jägermeister and Deutsch NY engaged with three illustrators with the same level of passion for craft. Artists Olivia Knapp, Yeahhh! Studios and DKNG Studios created three unique wooden works-of-art stemming from the brands three pillars heritage, ingredients and process forming the base for the campaign.
read less...Design & Typography: Juan Carlos Pagan, Brian Gartside
Interactive Design Director: Aliza Adam
Interactive Designer: Alex Miller
Experience Design: Anna Farrell
Art Buyer: Ali Asplund
Director of Creative Operations :John Bongiovanni
Senior Studio Artist: Tom Eberhart
Print Producer: Melissa Betancur
Retouching: James Cullinane
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Digital Producers: Josh Deitel, Katie Miller
Digital Developer: Patrick Batey
Senior Motion Designer: Matthew Severin
Motion Designers: John McLaughlin, Aaron Epstein
Editors: Bryan Reisberg, Chris Pensiero
Asst. Editor: Drew Bolton
Senior Project Manager: Marea Grossman
Photographer: Andrew Myers, Adam Coleman (BTS)
Photo Assistant: Scott Burry, Landon Speers
Digital Tech: Adrien Potier
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