The film tells a story that is like that of several creatives. First, the passion for the advertising that they saw on TV, on posters and in magazines, and the desire to do that for … read morea living. Then, the love for the trade, the hard work, the fun, the search for the ideas and for the recognition, which, for every Brazilian creative, also means being awarded at the Yearbook. Through this saga, which has some surreal touches, the Creative Club reminds the importance of the Yearbook in the paths of the professionals and for the reputations of agencies, production companies and partners, as well as calling out for all to submit their jobs and compete in the 40th Yearbook. Agency Borghi/Lowe , Sao Paulo
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