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Ikea: Everyday Heroes
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Sweden’s Forsman & Bodenfors, most awarded agency in the world 2014, join forces with Academy Award-winning director Joachim Back to salute the IKEA furnishings and fixtures we all take for granted. In the new campaign “Everyday Heroes”, IKEA honours the things at home that usually get very little recognition: the toilet brush, clothes hanger and wall-mounted hook behind the door. Without thinking, we rely on them daily and it’s not until they’re gone that we miss them dearly.
Designer: Martin Joelsson Related |
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