WHISKAS CAT FOOD: 9 Lives

Whiskas has announced that it is planning to raise a further £250,000 this year, as it strengthens its partnership with the WWF to help protect Asia’s wild tigers and double their numbers by 2022. As part of its commitment to supporting WWF, Whiskas is also matching the first £50,000 in consumer donations to the cause. From February to April, cat owners - many of whom recognise that their own pets share the same instincts as their big cat cousins in the wild - can help protect tigers by buying a pack of Whiskas*. The brand will donate 3p from each pack of Whiskas sold to help reach this year’s quarter of a million target. In the last two years, Whiskas has raised over £600,000 – money which is now supporting WWF’s Tigers Alive Initiative and Nepal's Terai Arc Landscape. The money raised so far has gone directly towards providing training and equipment to rangers, and providing community based anti-poaching units (CBAPUs) with the in-depth training and support needed to help them protect the tiger populations. WWF has been able to confirm that for the third consecutive year, there have been no reports of tigers being poached in the region.