TAB: The 12th Man

Sydney independent ideas and innovations agency, The Idea Shed, has launched the 12th Man Challenge, an interactive online platform that tests players' cricket knowledge and punting prowess. The challenge comprises a number of promotions throughout the Cricket World Cup, including all of the finals matches with a range of prizes totaling over $40,000 up for grabs. During each innings players are presented with a number of odds related challenges that either relate to the game in progress or cricket/12th Man trivia. Many of the game based challenges link to TAB's live betting markets and the greater the odds the greater the points players can score. The players with the highest scores at the end of each innings will win a TAB account top up or TAB Rewards points as well as 12th Man merchandise, plus the lucky punter that tops the Cricket World Cup Final leaderboard will be off to London with a mate to support the Aussies.