Samsung's latest spot from Leo Burnett Istanbul advertising their video call centers is winning hearts and racking up views all over the world. The ad tells the story of Muharrem … read moreYazgan, a deaf Istanbul man who is surprised to find as he walks through town with his sister that everyone he meets greets and communicates with him in sign language. Finally, a woman from a Samsung call center signing on screen at a kiosk in a public square lets Muharrem in on the secret as he breaks into a wide grin and sheds a few tears: Leo Burnett set up hidden cameras along the route of Muharrem’s errands and organized all the neighbors and shopkeepers, who spent a month learning sign language to pull off this act of kindness. This spot shows the difference that a human connection can make to one generally isolated man, which is what Samsung hopes its video call centers do for all their hearing impaired customers.
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