Kagome: Wearable Tomato

Tomatoes are an excellent sports food but we do not see that any athletes eat tomatoes at sports events. Kagome is the first company to introduce such products as tomato ketchup and vegetable-based beverages in Japan and an employee Mr. Suzuki has been thinking about why, and found the reason by accident.

“Tomatoes do not have mobility”. He came up with a plan to make tomatoes wearable. Then he developed the wearable tomatoe, which is the first one in the world, with the collaboration of Maywa Denki. Agency: Hakuhodo Tokyo.