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BMW South Africa: BMW 4 SeriesThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The BMW ads are designed to portray performance (the M4 campaign) and aesthetics (4 Series) in a conceptual way using print.
Print advertising for cars is often a very boring front 3/4 shot of the car. The campaign ran across a number of targeted national print magazines in South Africa. “It is rare that a print ad is something people can interact with. Usually that is left up to digital channels. We wanted to change that,” says John Davenport.
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