TV ad: Lowe's: Crabgrass

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As part of its 2015 spring marketing effort (the most important selling season of the year), Lowe's launched a sports-focused campaign that targets men, and which positions the brand as a source for guidance. Created by BBDO New York

Agency BBDO North America
Country United States of America
Uploaded 19 March, 2015

Other credits

Lowe’s Creative Credits

Agency: BBDO New York

Client: Lowe’s

Title: “Crabgrass”, “Deck”, “Paint”, “Vanity”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Lauren Connolly

Executive Creative Director: Tim Bayne

Creative Director: Mike Sweeney

Creative Director: Molly Adler

Copywriter: Jess Coulter

Art Director: Eli Terry

Head of Integrated Production: David Rolfe

Executive Producer: Ashley Henderson

Senior Account Director: Jim Reath

Senior Account Director: Bob Estrada

Account Director: Lisa Roytman

Account Supervisor: Ryan Dillon-Curran

Assistant Account Executive: Zach Allen

Group Planning Director: Emily Viola

PRODUCTION COMPANY: EPOCH

Michael Downing: Director

Director of Photography: Masa Takayanagi

Music House: Barking Owl

Edit House: MackCut

Editor: Ian Mackenzie

Visual Effects House: Spontaneous

Lowe's: Crabgrass

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Lowe's: Crabgrass

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