Direct Marketing
Green Cup Coffee: 100% Traceable Wake-Up CallThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Promote Green Cup Coffee, a local german brand with a unique marketing positioning: Selling coffee direct from farms without a middle man, therefore 100% traceable. The creative idea was exploring its unique benefit, being traceable, by connecting the farmers with potential consumers in a surprising way wake up calls.
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