Instituto Abelardo da Hora: Pigments. Challenge in colors.

Art is about senses, about feelings, about perception. And, mostly, about colors. Once we combine them, They give life to ideas and show as a world of possibilities. Instituto Abelardo da Hora is a Brazilian cultural entity, with more than 10 years old, focused in everything about art and culture. To spread the word about its commitment to Art and to raise the brand awareness to a broader audience, specially the young and young adults, we thought about something that really engaged people and that could be part of its most relaxing times. So, We came with Pigments, a puzzle mobile game about color, with a beautiful interface, evolving sound design, and simple challenge.

Developed for iOS, in Pigments, your challenge is combining colors to hit the goal and score the maximum points with a beautiful, artistic and fully perceptive interface. The game represents the client's first mobile app, and, as being a game, that brings the brand to a whole new level of perception, specially with the young audience. The message that Instituto Abelardo da Hora is providing entertainment in a very personal and customizable level, and teaching about color combination is powerful and engaging.

Here, the link to download the game for free: https://itunes.apple.com/us/app/pigments/id919215788?ls=1&mt=8