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Web Film
Jack in the Box: World's Largest Coupon
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Jack in the Box executed a stunt in Los Angeles that made world history: They created (and successfully redeemed) the World’s Largest Coupon to celebrate the burger chain’s new Buttery Jack burger.
The massive buy one get one free (BOGO) coupon – 80-ft. by 25-ft – was carried by fans through the streets of Hollywood toward their final destination: Jack in the Box. Jack was there to support the group on their mission. Due to its enormous size, the only way to redeem the coupon was to walk it through the drive thru. GUINNESS WORLD RECORDS was there to witness and confirm the redemption. They measured the coupon and verified that at 2,000 square feet, it had shattered the world record, making it the world’s Largest coupon – officially. Because a legendary burger deserves a legendary coupon.
Client: Jack in the Box Related |
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