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Interactive
Chevrolet Colorado: CoDriver
Chevrolet has partnered with global digital marketing agency Isobar, to create 'CoDriver', a virtual reality platform that rethinks the traditional automotive retail experience. CoDriver combines a range of immersive technology never seen before, where passengers take a seat in a specially fitted vehicle and are transported to a real life environment to experience the vehicle's capabilities in unprecedented detail.
The experience combines Oculus Rift DK2 with both CGI and purpose shot 360 degree 12K resolution video footage, with 3D positional sound recording and in-car vibration simulation, all enabled by mounting a Chevrolet Colorado with a range of the latest technology. When combined, the passenger experiences a drive like no other through sight, sound and touch.
Agency: Isobar Australia |
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