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Jeep: THE LANDSCAPE SONG
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To promote the high-fidelity audio system of all Jeep vehicles.To that end, the 4x4 creator, wanted that those who stop by any authorized dealer and those who are already brand users could live a unique experience when testing the audio system in the vehicles. This is how The Landscape Song arose. FCB Buenos Aires created a song by drawing a pentagram over The Andes mountain range. Every peak’s location stood for a musical note to generate a song
that was later to be performed and recorded by an orchestra. The musical piece with its video was reproduced in every Jeep screen
at all authorized dealers and thus, the high-fidelity audio system could be tested.The video was also sent by email to all Jeep users.
In addition, people could go to jeepthelandscapesong.com, download the complete track, and find out how the project was carried out.
Agency producer assistant: Federico Miri Related |
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