Print ad: film festival: "Find True Film"

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This campaign, for the largest film festival in the U.S., humorously appeals to the hearts of moviegoers. It speaks directly to the old adage, ‘true love is blind,’ and is based on the idea that going to SIFF is like speed dating, but with movies: You never know what you might find and fall in love with. The hand-illustrated poster reveals a variety of situations, set in a Seattle backdrop, of love being expressed among unlikely characters. Additional print executions include event signage; print ads; collateral; and merchandise such as mood rings, apparel and lunch boxes (see attached 'campaign pdf').