Viking: Mow Wherever You Are

In an age where home robotics and wireless technology are taking over our lives, so too are these innovations entering our backyards. This is the theme the brand Viking chose for its campaign, created by agency Altmann + Pacreau, for the launch of their new robotic lawn mower, the iMow, which not only mows for you, but is programmable so you can mow from wherever are. Two 3D images were created in order to demonstrate the ease and practicality of the lawn mower's functions.

The visuals were created in conjunction with Christopher Huet and his studio Asile Production, which previously worked on campaigns with Marcel for Rayban and Young & Rubicam for the Surfrider Foundation.