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Netflix: Billboard Above the Law
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For the Netflix launch of its Breaking Bad spin off, Better Call Saul, in the French market, Ogilvy Paris pulls off an on-the-ground stunt for a man who is above the law.The challenge was to bring a fresh and innovative approach to the promotion of the anticipated Netflix show in France. The Agency's way in? Introducing to the French people the main attraction of the show, Saul Goodman.
Ogilvy created a huge billboard that flaunted, none-other than his truly, Saul-made from the very pages of the criminal code bible that we all know he so cleverly manipulates his way around. The Agency then hired 2 flat-bed trucks and went mobile with Saul's billboard around Paris driving in front of the Parisian law enforcing judiciary systems such as the Law Faculty, State Prison, French Parliament.
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