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Last night Monteith's via Colenso BBDO , Auckland proudly released a new campaign about the West Coast, it’s people, and their passion for brewing great beer. It celebrates what … read morepeople love about Monteith’s from the pioneering spirit of those who first made it there - across the Southern Alps, or by crossing the deadly Greymouth or Hokitika Bars in order to search for gold to the modern day pioneers who still make it there in the form of liquid gold.Back then there was no one to follow. You made your own way, and carved your own path. And that spirit lives on as fiercely today as it did then.
Dave Openshaw, Marketing Manager at Monteith’s Brewing Company says, “There’s so much more to Monteith’s than most people know. With a rich history on the West Coast and our innovation hub still there at the brewery in Greymouth, we knew it was imperative to tell the story of not only our past but our ever evolving future, in the pursuit of liquid gold”.
The unique west coast landscape features heavily - you’ll see Karamea, Bruce Bay, Hokitika Gorge, Franz Josef, the legendary and near infamous Blackball Hilton, and of course ‘mecca’ itself: the Monteith’s Brewing Co in Greymouth.
Coupled with the explorers and mavericks who inhabit the place, and make it home, watching it really does work up a thirst. You’ll fancy a brew afterwards.
This is the first part of an integrated campaign set to rollout over the next few months starting with an interactive digital experience that will give one lucky person the keys to the brewery so they can create their own liquid gold.
read less...Client - Maud Meijboom-van Wel- DB
Head of Account Management – Angela Watson
Client - Nick Rogers - DB
Client - Dave Openshaw - DB
Audio Post – Shane Taipari, Franklin Rd
Music Composition – Gareth Williams, Human Worldwide
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