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Atradius credit insurance: Businessman of Action
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Description
------------------------------------ A rebranding film for Atradius - one of the world's leading credit insurers. Our strategy: by concentrating on the freedom that credit insurance provides, Atradius would stand out in the category traditionally defined by negativity and scare tactics. Creative Commentary ------------------------------------ With this spot, Atradius are really putting themselves out there and proving they’re as brave as they claim their clients can be. We're really proud of them.
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