GEROLSTEINER: GEROLSTEINER Best fasting water

A New Routine, A New Lifestyle.
The target market is working women aged in their 30’s and 40’s.
Water fasting is a new habit that is becoming popular among working women all over the world.
It's as simple as skipping one meal a day and refreshing yourself with water instead.
Gerolsteiner is the leading product for this new habit, containing both more carbon dioxide to expand the stomach than other water, and more minerals too.
A new way of presenting Gerolsteiner as water that is ideal for fasting: that’s how we repositioned the brand.