Arla: Arla Heritage Bergkäse

Blast from the past. The cheesemaking heritage of some of Arla’s local cheese makers goes back to ancient times. We helped Arla dramatize the fact their cheeses have been the most wanted around since years back - Cheddar since 1170 and Bargkase since 1840. We went back to the roots and brought traditional cheeses back to 2014, repackaging them and making these films and print ads to launch the Heritage Label to today’s cheese lovers. Agency: 358 Helsinki.