Samsung Galaxy S6: Anticipation

Whether it's the first drop on a rollercoaster, the first swing at the birthday pinata or the first performance on stage, the anticipation for what's next always pays off. 72andSunny's new brand campaign for Samsung's highly anticipated Galaxy S6 and Galaxy S6 Edge release brings those feelings to life. The "Next is Now" campaign will support one of the biggest Samsung Global launches in recent years, the completely redesigned Galaxy S6. In its first work since being named to the Samsung Global roster, "Next is Now" will involve international media including broadcast, digital, experiential, OOH and retail activations led by 72andSunny. To emphasize the Samsung Galaxy S6 and S6 Edge's cutting edge design and technology, including its wireless charging, 72andSunny reminds us all of that future can be in your hands now.