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LOTTO 6 from 49: Car
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The mission was to create a poster/print campaign to strengthen the weakening classic 6 by 49 lottery within the gambling market, that attracts both lottery players and non players. But the strict communication restrictions for gambling in Germany don't allow any communication that is focused on concrete or exaggerated winnings. So, how can a Poster Campaign talk about the attraction of gambling without saying it explicitly.
Group Account Manager: Thomas Schulte Related
LOTTO 6 from 49: Diamond
BBDO Germany |
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