Canada is a truly wonderful country in which to be active, and combined with the growing popularity of cycling, there’s never been a better time for Canadians to get out and ride. … read moreAlter Ego recently teamed up with Cycling Canada, Innocean Worldwide Canada and Director Mark Zibert to create an intense, visually stunning film, showing just how breathtaking it can be traversing Canada’s diverse terrain on two wheels. The 60-second spot features a variety of bicycles speeding this way and that in a number of different environments, some alone and some in large packs, some travelling extremely fast. There's one catch. None of them have riders. The goal is to inspire Canadians to get active, and the spot serves up a succinct rallying cry to potential riders: "Hop On.'
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