TV ad: Amazon: Aur Dikhao

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Amazon India recently launched a new campaign, Orchard Advertising (part of The Leo Group), highlighting its tremendous strength in product offering of more than 2 core products online. With this campaign, Amazon India takes the joy of online shopping to another level. Consumers in India always demand more and more options to choose across product types and categories. To create a strong impact in the minds of consumers and build its position in the market of having the largest product portfolio, Amazon India looks at the simple insight of "Aur Dikhao" or ‘show me more’ by stating that the real fun of shopping is in the choosing.