Ronseal: Ronseal Apology

Ronseal's world famous strapline 'Does Exactly What It Says On The Tin', has been scrutinised across social networks recently, because in the 21 years since their line was launched, their products now don't always come in a 'tin'. So it’s time to drop it. And instead, live up to the honesty of the line and start doing exactly what we say. Our adverts created by BJL Manchester feature an apology from the Marketing Director, on behalf of everyone at Ronseal, to explain the previous lack of absolute honesty and the reasons behind the changes.