Print ad: Lifebuoy Handwash, Unilever, Dubai: Handle on Hygiene

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Lifebuoy, creators of the world's number 1 selling germ protection soap, launched an impactful shopper activation campaign to highlight the dangers of bacteria found on supermarket shopping trollies. 'Handle on Hygiene' is an innovation attached to shopping trolley handles that, when swiped across, applies a thin layer of sanitiser liquid, killing 99.9% of bacteria making it safe to touch.Agency: Geometry Global