Airbnb: Never A Stranger

It’s apparent the world is getting used to staying in strangers' homes. It took four years for Airbnb to get to one million guests and now, in the past two years alone, Airbnb has seen roughly 30 million guests and has over one million listings globally. At the heart of this campaign is Ellie, who in a letter to her Airbnb host lays out the emotional journey of her travels, from addressing her friends’ concerns about her staying with strangers, to the delight she experienced throughout her travels across the globe, making friends and embracing the local culture along the way – feeling a true sense of belonging no matter where she goes. The five cities Ellie visited New York, Paris, Tulum, Tokyo and Rio are brought to life through a dedicated microsite that allows you to explore and hear from local business owners and hosts who make traveling on Airbnb a magical experience.Agency: TBWA/Chiat / Day