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Walmart: Healthy Shopping Cart


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Tribu DDB, Costa Rica and Walmart created the "Healthy Shopping Cart" equipped with handle bar sensors that measure the costumer's heart rate, traveled distance and caloric consumption, sending the information to their mobile device. We inspired people to have a more active lifestyle by showing them that even something as easy as walking while shopping has great benefits for their health.
Credits Other credits

General Account Manager: Alejandro Boccaletti

Account Director: Verónica Curling

Photographer: Ricardo Quirós

Additional credits: Full Fierros, Fusión Digital, José Pablo Huertas, Alonso Cortés, Federico Basagoitia

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