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Experiential
Mario Haller Distillate: Struck by lightning
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A pear tree in Mario Haller's orchard was struck by lightning. In a moment of inspiration, he decided to distil a unique batch of brandy from the pears of the burnt tree. Likewise inspired in our case by the special story behind the product we decided to use lightning to design the labels. We put labels of special paper made of ceramic fibre and heat-resistant to temperatures of up to 1500 °C – on a lightning conductor and waited. Finally, a bolt of lightning of around 100 million volts and 20,000 amperes struck the paper and burned a unique trace in the middle of every single label.Agency: Leo Haller, Switzerland
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