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Sutter Health: You Get A Partner - Willpower
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Sutter Health believes in creating a personalized, high-value health care experience for their patients. A new campaign, developed by BBDO San Francisco, gives a different perspective to what a meaningful partnership feels like between a patient and their healthcare provider.
The work, which features four :30 TV spots, builds on the successful “We Plus You” tagline. It takes a different approach to healthcare advertising by using emotional storytelling, which is both engaging and comforting.
Senior Producer: Patti Bott Related |
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