xose teiga, studio.: Austere

"Austere," has been used to promote the exhibition "philosophia". The main objective of the campaign consisted on raising awareness by making a public protest and bringing to the spotlight the value of design as a tool for expression.When looking for institutional support during the development stages, there came the realization that no politicians were interested in the Arts. It was decided, then, to take action and to use the protest as the main tool for the promotion of the exhibition itself.The site from dose telga First, it started the creation of graphic content that aimed towards the print run of a series of artistic works. All books were burned, but 25 survived. Therefore, the added value of the project was increased.In the second stage, it was recorded a documentary video explaining the whole process. Finally, during the third stage, a burnt book was sent to all the institutions that had refused to take part in the project and thus raising awareness of the importance of institutional support for the survival of culture.

As a result, there was a massive attendance to the exhibition of different printed and digital media. People came from Schools of Design, Advertising, Arts