Print ad: Miyabi: Gyutoh

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

After the success of the campaign "The Beauty of Sharpness," featuring an elegant product demonstration without showing any knives, Herezie uses finesse and simplicity to highlight the merits of Japanese Miyabi knives (owned by German brand Zwilling JA Henckels) with its new campaign: "Long Lasting Sharpness".This time, Herezie adopts a very different style, but one that equally finds its roots in Japanese culture.Inspired by the sleek style of famous designers such as Ikko Tanaka and Shigeo Fukuda, this new series of visuals highlights slices of salmon, watermelon and ham as thin as sheets of paper.The campaign features three knives of the 5000MCD Miyabi range, a true hallmark of quality and cutting: The Gyutoh for meat, Sujihiki for fish and Shotoh for fruits and vegetables.