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Experiential
Carmel Wine: FOODOGRAPHY by Carmel Wineries | Reaching the Foodie Generation with Instagram Dishes
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Carmel is one of the largest and oldest wineries in the country.
But the brand had lost some of its luster and needed to connect with a new generation of consumers: foodies. Youngsters who experience food through the lens of a smartphone.But how do you create an entirely new and exciting food experience for foodies who believe they've already seen it all? The BBR Saatchi & Saatchi Tel Aviv's answer: FOODOGRAPHY
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