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Honda Jazz: Magic Mobile Drive-InThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The Magic Mobile Drive-in was a mobile movie event, product demonstration and guerilla car showroom in one. Leo Burnett Melbourne scouted disused car parks and abandoned lots and then transported every element of a drive-in via Honda Jazz, letting us demonstrate unique 'magic seats' that can fit almost anything. People applied for tickets via a ballot system and once there, they could sample the Jazz up close an ambient installation that was effectively a car showroom (albeit free of car salesmen).
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