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Organ Donor Foundation: Get Me To 21This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
South Africa has one of the worst Organ Donation rates in the world, with less than 0.3% of the population registered as donors. There are currently 4300 patients on the waiting list. Lowe Cape Town created a campaign that would get the public to engage emotionally with the survival of a single patient. Our campaign "Get Me To 21," revolved around Jenna Lowe, a 19-year-old awaiting a lung transplant. She invited the whole country to her 21st Birthday Party to come to the party you had to register as an Organ Donor.
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