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Top 6: May 6th 2015
Interactive
Seoul Metropolitan Government: Friends Name TagTop 6: May 6th 2015
South Korea is not alone in tackling school violence. According to one survey, about 50% of students responded that they had witnessed a friend being bullied, but had to ignore it for fear of being revenged. So we focused on the bystanders. Cheil Worldwide Korea wanted to help students protect their bullied friends, instead of ignoring them. Therefore, the right time to solve this issue should be at the beginning of a new semester. To make students not become bystanders, Cheil created the “Friends Name Tag”, a special name tag with two names on it: the owner’s name, and a friend’s name. With this name tag, students easily get closer to each other. Besides encouraging students to become friends, the “Friends Name Tag” had one more function. With an embedded emergency alarm system, students who see friends being bullied can easily help them, instead of ignoring them. When a student pushes a button on the name tag, teachers are notified right away through computers and wearable devices. To prevent secondary harm, every piece of information is processed and converted to unique IDs, so that only the teachers can recognize where the call came from.
Account Executive : Cho kap-shin / Cheil Worldwide Also best this week |
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