Print ad: Stihl: Sunbathing

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After the dark days of winter, your overgrown garden is often left cast in shadows, and reviving it can be a daunting challenge. That’s the premise behind the new campaign Altmann + Pacreau created for Stihl, the world leader in garden and yard equipment. The agency produced three visuals, each with a touch of humour, to demonstrate the performance of the brands tools. ‘Barbecue’, ‘Sunbathing’, and ‘Reading’ each highlight the plight owners face when tackling their unkempt gardens and the rewards they can look forward to. The new campaign, which features the photos of award winning photographer and director Hervé Plumet, is currently running in the French press.