Thirst Past The Post: Thirst past the post

Rees Bradley Hepburn has been working with Church End Brewery for 20 years and as they've concocted ever more inventive brews the creative team at RBH has come up with imaginative new ways to promote them.
Their latest concept taps into election fever using a visual representation of 10 Downing Street in the form of a pint of ale and the strapline 'A winning brew that's always worth downing'. RBH developed the 'Thirst Past The Post' campaign to promote a limited edition specialty brew for the upcoming general election. The creative will be used on posters, POS and social media.