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Kay Jewelers®: 'Chase'
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When Stern Advertising wanted to create a memorable Mother’s Day spot for Kay Jewelers®, the number one jewelry store in America – they once again partnered up with The Colonie editor, Bob Ackerman. Director, Harry Patramanis, captured the playfulness and tone of the spot. Ackerman then weaved the footage into an endearing storyline that conveys the emotional connections and family moments that make Mother’s Day special.
The :30 commercial, entitled ‘Chase,’ opens with a 7-year old boy playfully running through a house with his mom in hot pursuit. He races down hallways, hops over a toy and evades her in a hiding spot. The child sees that the coast is clear and takes off again. He evades his mother as he makes his way to the kitchen, where he runs straight into his dad, who scoops him up in his arms. Mom catches up, smiling at her husband and son as she opens a Kay gift box, revealing the Diamonds in Rhythm® necklace. Thrilled with the present, she shows her gratitude, smothering her son with kisses. The spot cuts to a beauty shot of the Diamonds in Rhythm® Selection and a Kay Jewelers® storefront. Back in the kitchen we see the mom, who is now wearing the necklace, turn to her husband and thank him with a kiss. The spot ends on a musical note, with retailer’s signature tag line, Every kiss begins with Kay®.
Advertising Agency: Stern Advertising |
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