Greenpeace India: Yin Yang - Land

Greenpeace has always had one brief to create awareness about the state of affairs the world is in, in terms of environment. It's a well known fact that mankind has pushed the environment to brink. We are increasingly moving towards a state of no return. The brief for McCann India was to create a campaign that makes people stop and at least ponder about the state of affairs. Our campaign simply puts things in perspective. It portrays how we as mankind have created an imbalance in our environment by our sheer greed and indulgence. We chose to use symbols of 'yin' and 'yang' to portray how off balance we really are today!