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Top 6: May 13th 2015
Looking elegant, neat and beautiful is a concern to every woman and make-up is an essential ingredient in this equation. To make the most of time spent in traffic jams women are … read moreusing it to retouch their make. This is where Vult comes in one of the largest companies in the Brazilian Beauty Segment Vult has invested in a Don't-Make-up&Drive-Awareness campaign. Under the title "Make-up & Driving may cause the wrong type of impact" the campaign developed by agência We comes to life in three pieces each shows a deployed and inflated airbag, with make-up stains that echo a woman's face. The idea is to impact people to a behaviour that may bring irreparable harm. "Nowadays everybody is aware of the dangers involved in using a cellphone while driving but many women haven't yet awoken to the fact that making-up while driving represents the same risk", says Daniela Cruz, Partner and Director of Vult Cosmetics.
read less...Photographer: Paulo Mancini
Production and Mock-up: Zsazsa and Carol Fantini
Make-up: Leo Zaniboni
Illustrator: Danilo Beyruth
Treatment: Silvio Vailante | Photoflow
Art Buyer: Juliana Emeric, Lívia Motta and Ana Lydia Arcas
Account: José Boralli e Vanessa Raio
Media: Fabio Rosinholi, Renato Vian, Thais Caruso e Brunno Fróes
Client Approval: Daniela Cruz and Murilo Reggiani
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