Sony - Cyber-shot TX30 underwater camera: Octographer - Blue

To show how easy it is to use the TX30 we trained an Octopus to use one, creating the world’s first Octographer and a truly unique product demonstration. We needed a strong visual identity that matched the authenticity of this product demo and invited people to get their own Octographer portrait. So we made art prints using a real octopus tentacle. The Octopus has literally left its mark on the each piece of communication. Each tentacle print is unique and mimics the camera colour it is holding to reflect the true colour change that an octopus does in the wild.